Senior Account Executive, Regional Economic Development & Regional Advocacy
The Senior Account Executive is responsible for developing and implementing communications strategies that support the work of the Tulsa Regional Chamber’s regional economic development and regional advocacy divisions. This includes project management, public relations, content marketing, advertising, departmental support, and organizational support.
Principal Duties & Responsibilities:
Majority of duties performed, but not meant to be all inclusive nor prevent other duties from being assigned as necessary. Non-essential functions identified with an asterisk '*'
- Maintain a close collaborative relationship with Chamber staff in support of regional economic development and regional advocacy, including the programs of Tulsa’s Future, The Forge, OneVoice and other related initiatives. The account executive will provide excellent customer service as a creative consultant integral to the success of these clients’ strategic priorities.
- Develop and implement comprehensive communications/marketing plans to promote client activities, events and initiatives. Manage communications projects on behalf of clients from concept to completion, and track and report key success metrics.
- Manage communications projects with third-party vendors on behalf of clients, including (but not limited to) website development, video production and marketing campaigns.
- Work with events staff, assists in the planning and execution of client events, including collateral production, script writing and coordinating audio/visual elements.
- Work with creative services staff, manages the production process of and produces content for Chamber publications, including: the bi-monthly Chamber Report magazine, the annual Tulsa’s Future Annual Report, the annual Entrepreneurs Guide, the annual OneVoice Regional Legislative Agenda, and others as requested.
- Maintain clients’ branding/image identification and ensure proper sponsorship recognition.
- Seek positive news coverage and proactive publicity for internal clients, their programs, activities and public policy positions. Protect public image of clients through responsible, ethical public relations practices. Serve as primary client contact for all media interaction.
- Plan, coordinate and execute press conferences to support client priorities, projects and events.
- Writes news releases for local, area and statewide distribution. Develop leads and prepares stories for state, regional and national publications.
- Maintain a reporting method (applicable to internal clients) for earned media coverage.
- Monitor local, state and national press for issues and trends affecting client and Chamber goals, programs, projects and personnel.
- Write speeches for Chamber staff and remarks for such ceremonies as annual meeting, groundbreakings, dedications, etc.
- Write op-eds, guest columns, letters of support, etc. on behalf of executive leadership and board members.
MARKETING & ADVERTISING
- Work with the director of accounts to develop marketing and advertising strategy for clients. Write ad copy and collaborate with creative services to develop print and digital assets. Coordinate media buys with service providers and assists in script development for broadcast advertising.
- Assist in managing content on Chamber websites, including tulsachamber.com, growmetrotulsa.com, and theforgetulsa.com.
- Produce content for monthly newsletters, including the Tulsa’s Future investor newsletter, The Forge newsletter and the Tulsa’s Future investor newsletter, and contribute content to the Chamber’s weekly Monday Memo newsletter.
- Maximize social media accounts and websites to strengthen brand identity and enhance engagement with external stakeholders and relevant audiences.
- Develop marketing collateral and informational material for clients’ use to engage with Chamber members and key stakeholders.
- Provide strategic input and tactical support to account executives.
- Assist director of accounts with strategy development and mentoring account executives.
- Assist director of accounts with budgeting and trade administration.
- Support the organization’s membership growth and member retention goals by, at the direction of the director of accounts and/or resource development staff, attending ribbon cuttings, events and other member-facing functions.
- Perform light photography duties as required to document events and for use on social media.
- Responsible for achieving a satisfactory rating annually as it relates to approved annual objectives and talent development action plan (TDAP).
- Perform other incidental and related duties as required and assigned.
Knowledge, Skills & Abilities:
Minimum education, experience, technical and communication skill levels and licenses/certificates normally required to perform the duties of this position
- Bachelor’s degree in journalism, communications, public relations, marketing or related field.
- Three to five or more years of relevant work experience in a communications discipline required.
- Proficient in writing and knowledgeable on current trends in communications and public relations.
- Proven skill in editing for style (preferably Associated Press), accuracy, format and punctuation.
- Knowledge and expertise in use of social media tools.
- Ability to meet tight deadlines and to juggle multiple priorities, while flawlessly executing on projects in a fast-paced, often pressured environment.
- Ability to link communications plans and activities to business results.
- High levels of tact, diplomacy and emotional intelligence.
- Knowledge of email marketing services (MailChimp, Emma, etc.) preferred.
- Knowledge of state and federal public policy a plus.
- Knowledge of or experience in the economic development profession a plus.
- Experience managing website content preferred, HTML/CSS coding a plus.
- Knowledge of team collaboration and project management tools (e.g., Asana, Basecamp, Slack, etc.) a plus.
- Photography and/or videography skills a plus.
Work & Physical Requirements:
Minimum physical requirements to perform position.
- Work environment: Normally a typical office environment, with minimal exposure to excessive noise or adverse environmental issues, with occasional outdoor exposure to heat, cold, and environmental elements.
- Physical demands: Manipulate, handle, feel, and control items or equipment. Able to read, write, and interpret written documents. Occasionally lift and move objects weighing up to 25 pounds.